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COUNTING ON YOU!
The Quarterly Newsletter from Count Me In
Issue 3, Volume 2, Winter 2002

In This Issue

2003 Count Me In Rising Stars
Seasons Greetings from Count Me In
Count Me In Holiday Marketplace
Loans Available for Women Entrepreneurs
Credit Desk – Be Sure to Pay on Time
Shop Online At Office Depot and Help Count Me In
Biz Corner
    Tis the Season: Planning So Your Business is Calendar-Savvy in 2003
Biz Education
    Sign Up Now for Online Workshops with Count Me In This Winter
BizLine™ and BizLine Archive
Count Me In Family News
Interesting Fact

2003 Count Me In Rising Stars

Rising Star Awards were bestowed upon 14 Count Me In loan recipients at the Business Women’s Network (BWN) 2003 Women and Diversity Leadership Summit in Washington DC on October 23rd and 24th.

The Rising Star awards honor women not only for successfully realizing their small business dreams, but also for being an inspiration to women business owners or future business owners to achieve their dreams.

A special reception was held on the 23rd and Marilyn Carlson Nelson, President of Carlson Companies, Inc. and Chair of the National Women’s Business Council, was present to honor the Count Me In loan recipients and hand out the Rising Star Awards. Marilyn also announced a research grant to Count Me In from the National Women’s Business Council.

BWN, together with its federal agency partners, works to promote more procurement and contract opportunities for America’s small, minority and women-owned businesses. Headed up by a member of Count Me In’s Board of Directors, Edie Fraser, BWN builds upon the unique umbrella of support for women in business. Their goal is to build more business for women across all corporate and government borders.

Following the reception, representatives from the Small Business division of American Express hosted a dinner for the Count Me In loan recipients attending the Summit. The dinner gave American Express staff an opportunity to witness first hand the success their work with Count Me In has created in its endeavor to further small business development. 

Rising Star award winners from Count Me In include:

Dawna Brown
Second time loan recipient, Dawna Brown, of aCCent Pottery and Gifts imports specialty pottery from Poland and sells it on her web site, www.accentpottery.com, and in her shop in Virginia.
Judy Knutson
First time loan recipient, Judy Knutson, of Encore Kids, Inc. makes and sells specialty dollhouses and children’s furniture.
Kathleen Burke,
founder of SunStuff Sun Protective Accessories, and second time CMI loan recipient designs hats and clothing that are particularly resistant to UVA and UVB rays. www.wearsunstuff.com
Kendra Lewis
First time loan recipient, Kendra Lewis, started her own consulting firm, Development Concepts, specializing in fundraising and development needs of the non-profit sector.
Angela Campbell
First time loan recipient Angela Campbell is Partner of the Maryland Health and Safety Institute, an organization that specializes in health and CPR training.
Joyce Patterson
First time loan recipient Joyce Patterson founded JMPS Phlebotomy Services, a mobile phlebotomy services company providing clients with in home visits by skilled technicians.
Trina Charlot
First time loan recipient Trina Charlot brings a little taste of New Orleans to Atlanta GA with her Snow Ball stand that she runs during the summer while she has time off from teaching.
Peg Shaw
First time loan recipient Peg Shaw represented the Beehive Hair Salon, which she runs in conjunction with her partner Amy May.
Towanda Cooper
Second time loan recipient Towanda Cooper runs her own mobile automotive repair service, Cooper Automotive Repair, in Athens, GA.

Kellen Simpson McCluskey
Second time loan recipient Kellen Simpson McCluskey represented Good Use, the furniture refurbishing store she runs with her partner Rebecca Seems. www.good-use.com

Adele Horowitz
First time loan recipient Adele Horowitz created Lice Advice, a consultation service for getting rid of lice. She also designed a patented comb for getting out nits.  www.liceadvice.com
Adrienne Smalls
First time loan recipient Adrienne Smalls started Prison Help, a service of Small Quality Packaging Corp., which provides supplies and packaging, personalized shopping and consulting services for inmates and their families. www.prisonhelp.com
Melissa Kesner
Christina Krause

First time loan recipients Melissa Kesner and Christina Krause started Mrs. K’s Cookies, or Baker in a Bottle, with nothing more than a glass bottle, wooden spoons and recipe instruction cards. www.bakerinabottle.com
Rowena Taylor-Mills
First time loan recipient Rowena Taylor-Mills is the co-owner of Cakes and Creations, a specialty cake shop she started with her sister when they decided to combine their talents to serve people doing what they love. www.cakesandcreations.com

Rising Star award winners Peg Shaw of Beehive Hair Salon, and Kendra Lewis of Development Concepts with Nell Merlino, President and CEO of Count Me In; Edie Fraser, President of BWN and Count Me In Board Member; and Marilyn Carlson Nelson, President of Carlson Companies, Inc. and Chair of the National Women’s Business Council.

Season’s Greetings from Count Me In

The holidays are already upon us and Count Me In is celebrating its third successful year. We have many exciting initiatives ahead of us in the New Year, but most importantly we’re looking forward to being able to double the amount of loans we made last year thanks to a generous investment in our Invest in Women Notes program by The Listwin Foundation.

Count Me In would also like to extend a specials thanks Lorene Arey Listwin, President of the Listwin Foundation and new member of the Count Me In Board of Directors, and Rusty Robertson, a new member of Count Me In’s Advisory Board for hosting events at their homes to introduce their friends and colleagues to Count Me In and the Invest in Women Notes Program. Rusty hosted her event in October and featured a performance by special guest Nora Dunn of Saturday Night Live.

Count Me In is also thrilled to be featuring our Holiday Marketplace again this year to help you out with your holiday shopping.

Nell, Staci, Kathy and Brenda wish you and yours a safe and happy holiday season.

Count Me In Holiday Marketplace

Don’t forget to visit the Count Me In Holiday Marketplace for all of your holiday gift giving, baking and travel needs. The Marketplace features women who have received Count Me In loans.

Loans Available for Women Entrepreneurs

Great news! Count Me In has $1,000,000 available for qualifying women in the form of small business loans. Loans range from $500 to $10,000 with first time loan recipients being eligible for loans up to $5,000. Count Me In for Women's Economic Independence is the only online micro-lender that is national in scope providing access to capital to women across the United States. All a woman needs to apply is an already existing business that is ready to expand or a viable business idea with a concrete plan. Please go to here to apply for a loan. Please let your friends and other women know about this great opportunity!

Count Me In wishes to thank The Listwin Foundation for making the first investment of $1,000,000 in the loan fund through the Invest in Women Notes Program. Lorene Arey Listwin, President of The Listwin Foundation is a member of Count Me In’s Board of Directors.

Credit Desk – Pay on Time

Count Me In would like to remind all current and new loan recipients that we are now reporting all loan activity to the credit bureau. This includes both positive and negative payment information. Reporting will help women establish a credit history for themselves, as all of the information will be reported in their name. Please also be aware that if you are late or behind in your payments, this will be reflected in your credit history. Remember, we’re counting on you to make your payments on time!

Check Out Office Depot’s Online Business Services

Now in addition to shopping online at Office Depot and helping Count Me In (link on our home page), you can obtain valuable information for your startup or growing business. Just log onto the Office Depot web site and visit their Small Business Handbook. Learn everything you need to know about running your business from equity to employees.

The Biz Corner

Tis the Season – Make Your Business Calendar-Savvy

Taking full advantage of natural, or artificial, timing in marketing your products and services simply requires a little information, some creativity, and planning far enough in advance to do it right.

There are six categories of calendars you should look at during a planning year:

  • Common Promotions
  • Monthly
  • Seasons/Quarterly
  • Holidays (traditional and unusual)
  • Specific Industry Cycles
  • Your Own Business’ Cycle

Not all types of cycles apply for all types of businesses but using the calendar to anticipate marketing opportunities will increase your success.

Remember in planning to “back out” all the preparatory work to be done in the weeks and months preceding the actual promotion.

As you will see, there are plenty of silly holidays and observances but these can serve as a launching point for your own promotions. Be creative, have fun, and let the orders begin!

To read this article in its entirety please click here. Stay tuned for more articles that will be posted in the BizEducation Library.

Terre Thomas, the author of this and other articles including Finding and Keeping a Good Sales Rep, is a marketing/planning consultant and writer living in Minneapolis, MN. She specializes in assisting companies and organizations in launching new endeavors and the transition from the early stage of “surviving” into the “thriving” state of business. For more information about Terre please click here.

Biz Education

Online Classes Start on January 8th

The next workshop series will be held on January 8th and 9th and again on January 15 and 16th. Register now to participate Count Me In’s curriculum of online classes on How to Start a Business. Join Count Me In Business Instructor, Kathy Keeley, in learning how to start your own business.

Topics include:

  • What You Need to Know Before You Start
  • Writing a Business Plan
  • Obtaining Financing; and
  • A Checklist for Starting a Business.

Join a lively online discussion.

Hear other women entrepreneurs tell their stories and ask questions and get your own questions answered. Classes are for one hour in the evening and they are a great opportunity to share your experiences and learn from others. Complete an application and sign up now for this exciting new opportunity made possible by Morgan Stanley.

All classes are currently conducted using AOL Instant Messaging, which is free to the public for download. Click here to get started.

Don’t Miss the Online Financial Empowerment Workshop

This online workshop is featured on our web site and provides women with the knowledge they need to manage their businesses and personal finances more effectively. The lesson they will learn is it's not how much money they make but what they do with it that counts. The workshop is designed with that in mind. The workshop was created for Count Me In by Moneyworks, Inc. and is supported by a generous grant from Morgan Stanley. Click here for more information.

BizLine™

Business Question Stumping You?

We developed BizLine™ (insert link) so that we can help you - the small business owner or aspiring owner - build your business. Email us a business question and the Count Me In experts will answer it within 48 hours!

Ask us a question about what is puzzling you - whether you are just starting a business or growing fast. Email your questions to BizLine@count-me-in.org.

Just remember, your questions need to be business related and try to keep them to less than a paragraph with just enough relevant information to outline your question. We want to help!

BizLine™ Archives

If you have a question that you are hesitant to ask or are just plain curious, check out our BizLine™ archives.

Count Me In Family News

Judith Knutson
First time loan recipient Judith Knutson, of Encore Kids, Inc. used her Count Me In loan to develop two product lines for her business. The first, Mom and Janie, named after Judy’s mother and her sister, is made up of hand-painted, solid maple furniture and wooden dollhouses. Each piece in this line comes with a wonderful book written by Judy’s mother about her childhood that she and Janie had. The second line called Haunted Hills consists of spooky Halloween scenes – constructed of plywood, Styrofoam and illuminated villages, trees, figures, etc. They vary in size from a 47’ high floor display, with 11 illuminated buildings, to a smaller size that fits easily on a tabletop. Encore Kids is located in Beldenville Wisconsin, one hour southeast of Minneapolis/St. Paul Minnesota, (715) 273-6420 or email encore@redwing.net. All of their products are manufactured, with great pride, in Wisconsin.

Amy May, Peg Shaw
First time loan recipient Amy May, and partner Peg Shaw, decided to mix old-fashioned values with contemporary style and started Beehive Hair Salon in Philadelphia. Although the Beehive is billed as a salon it mirrors and old-style barbershop. The salon is laden with character from the regulars who stop by just to gossip or pick up the paper, to the resident dogs that greet you as you walk through the door. The Beehive has been open now for almost 2 years and it’s already commanded a lot of attention, and was even voted the “Best Place to Get a Haircut” in 2002 by the readers of the Philadelphia City Paper. If you’re in the Philadelphia area visit the Beehive at 2319 Fairmount Avenue, (215) 235-4483.

Isabelle Meza,
of Los Alamitos, CA worked full time For six years, while raising her three children, all the while dreaming of becoming a successful female entrepreneur. Suddenly she had an amazing opportunity to open up her own store in the center of a series of cottage houses that have been converted into a popular shopping area. She opened up her own event-planning studio, Taylor Your Memories, which where she offers invitations, planning and gifts. Her passion is designing beautiful unique invitations for all occasions. In fact one of the styles she carries won the viewers choice award three years ago on the Today show on NBC. With her Count Me In loan Isabelle has now expanded her inventory to include the upcoming holidays. Visit her business on the web at www.tayloryourmemories.com.

Laura Winter
First time loan recipient Laura Winter, after becoming continually frustrated with trying to decide what she wanted to do professionally, started her own business, Taste of Spirits, and became a 33-year-old female entrepreneur. While working with a temp agency she was placed with a wine and spirits company, which ended up hiring her full time. Having a background in food service, she decided to try her hand at sales and absolutely loved it. After making several contacts in the wine and spirit world, she decided to try to make a go of it on her own a business she truly loved. Laura’s new company provides an alternative for wine and spirit suppliers who need a sales rep to fill in for them when they are unable to make a tasting or event. Her growing business provides educated professionals with experience in the wine and spirit world.

Randi Rubin,
being a social worker by trade, never considered starting her own business—that is until she finished graduate school and discovered the job market to be less than what she expected. And after becoming disabled the job-hunting process became twice as hard. Then one day it dawned on her, why not start a Geriatric Care Management business? She loved case management and senior citizens were her favorite population to work with. It was a field that she new a lot about and had a lot of experience in. She began researching the field and joined numerous professional organizations such as the National Association of Professional Geriatric Care Managers. From this research she was able to glean the necessary information to start her own Geriatric Care Management Business, Golden Years Management.

Julia McCormack
of Orinda CA was a one-person operation running her travel business, Worldwide Escapes, when she was expecting her first child. As she was contemplating how she would manage the business and her newborn she came across Count Me In and was approved for a loan that helped her hire an employee to cover for her while she was on maternity leave. Business was booming following her maternity and she was able to maintain her additional employee. Worldwide escapes offers over 20 short trips in Asia and eight short trips in South America as well as 8-day trips to Costa Rica and Belize. They also design custom trips nearly anywhere in Asia, Chile, Argentina, Brazil, Costa Rica, Belize, Turkey, New Zealand and Australia. For more information log onto www.wwescapes.com.

Carolyn Watkins
Second time loan recipient Carolyn Watkins established Carolina Timeless Floors as a business that would continue a tradition of providing quality floor finishing and installation services to consumers in and out of the area in which she resides. Deciding to go into business was both a sentimental and an economical decision made after many hours of discussion and soul-searching. Her first Count Me In loan helped her purchase materials for running her business and the second loan enabled her to purchase a new van to carry the tools and materials from site to site. She has been exposed to this business all her life as her 74-year-old father was in this business for many years. Now she carries on her father’s legacy with her own business along with the help of her two employees: her husband and her son.

Michelle Newton
First time loan recipient Michelle Newton was running a successful day care center, Ms. Michelle’s Childcare, when one summer day she received notice that she would have to vacate the building her business was housed in due to unsafe conditions. She had no idea how she was going to pay for a new lease, the transference of her utilities and the purchase of new equipment. She tried several avenues in search of funding—all to no avail. Then she found Count Me In. With her first loan from Count Me In Michelle was able to reopen her center in its new location on. The loan enabled her to get a lease in a new building, repaint and purchase new equipment within a week and reopened just 3 weeks after being told to vacate her original business space. When she moved she had 4 preschoolers and 5 school-agers. She has already added 9 new children and has reservations in her center for 3 more. She is also now able to hire a second person for the center.

Rowena Taylor-Mills
First time loan recipient Rowena Taylor-Mills, and her sister Rochelle, are co-owners of Detroit based Cakes and Creations and have combined their unique talents to serve people while doing what they love! Everything they create is custom ordered, which means all cakes and floral designs are one of a kind. Special attention is given to every detail from birthday to wedding cakes and from bud vases to the main attraction in a grand foyer. Read more about their specialties, and look at some of their unique designs. Visit their web site at www.cakesandcreations.com.

Kendra Lewis
First time loan recipient Kendra Lewis started Development Concepts, is a California based full-service fund raising and event-planning firm. Their focus is fund-raising and event planning for individuals, non-profit organizations and corporations. The firm serves a variety of cultural, social service, educational institutions, health, religious, environmental and professional organizations and associations. Development Concepts is responsive to the special needs of the non-profit industry.

Patricia White Watson
First time loan recipient Patricia White Watson, of Chameleon Photos, represents New York City photographers to corporate, advertising and graphic companies. She had a thriving business until September 11th with mostly corporate clients. In order to keep the current lease on her gallery and keep up with equipment rental, Patricia needed a loan to help with cash flow. She just got a new partner in her business and so far business is starting to pick up now that a full year has passed.

Towanda Cooper
was nine years old when she first began getting grease under her fingernails while helping her father at his service station. She pumped gas, handled minor repairs and learned how to change the oil in cars. Towanda coupled her introduction to car work with some formal automotive training and opened a mobile auto maintenance business in Athens, GA called Cooper Automotive Repair, Inc. She operates her business from her home and takes the garage to the customer by using a van as her office and garage. For a nominal fee Towanda will visit a customer’s residence or place of business to perform minor repairs. Her services include oil changes, tire rotation, brake jobs and tune-ups on automobiles and light trucks, full-size pickup trucks and vans.

Ruby Ferguson
First time loan recipient Ruby Ferguson started her business in the long distance trucking business to bring in extra income to support her family. She works part time as a policy dispatcher, which enables her to take 3 days off to drive trucks for food brokers. In order to serve her clients better, she used her Count Me In loan to upgrade her equipment and radio in her leased truck. She has ten years prior experience driving for trucking firms.

Amy Toop
First time loan recipient Amy Toop, of Tacoma, WA is a floral designer and founder of Custom Creations. Amy had always been a stay at home mom, but following a divorce, she became a correctional officer for the County Sheriff. In addition to working full time, custom designing as well as selling candles has been one of her hobbies for a number of years. She just decided that if she liked doing it so much - why not do it on her own. With a loan from Count Me In she got her side business off the ground and recently designed a coffee shop in downtown Seattle. Her Count Me In loan enabled her to make flyers for her business and purchase more supplies.

Dawna Brown
Second time loan recipient Dawna Brown is a military spouse who has lived all around the world. Her business, aCCent Pottery & Gifts, started while she was based in Germany. She went on several shopping tours to Poland, where Polish pottery is made, and kept hearing other customers say over and over that they couldn’t get the items home that they wanted to purchase. So she started offering to ship items home for them via the Deutsche Post. Before she knew it the shipping turned into personal shopping and she was a licensed business in Germany. The next step was to make her Pottery findings available online at www.accentpottery.com. In just three years her business went from a simple beginning to an Internet store, to having consultants share her products, to wholesale shipments to stores around the country. Dawna used her first Count Me In loan to upgrade her packing and shipping system. And she just used her second loan to open a new retail store in the Heritage Square Shopping Center in Grafton, VA.

Gladys David-Flounoy's
company does business under two names: VGN Corporation and El Club Centro Americana. VGN is a promotional marketing company that was started by one individual, Gladys, and then later she incorporated her two sisters into the business. They had been doing promotions unofficially for 15 years before they decided to make it into a business. For more information please visit the Upscale Promotions web site at www.upscale-productions.com.

Myrna Wigley
First time loan recipient Myrna Wigley is a full time flight attendant and is married with a 16-year-old daughter getting ready to go to college. Although life is hectic right now, she is looking forward to retiring from her current full time job after her daughter goes to college, so she can focus on her own business. Phoenix Training & Development serves as an umbrella for several training programs. First and foremost Myrna operates as an independent contractor for Independent Means, Inc. As a certified program provider for them, she facilitates entrepreneurial education and economic literacy programs for teen women. She also develops and teaches her own Personal/Career Development Programs for teen women. She used her loan from Count Me In to set up office space, open a business checking account, establish and market an Internet presence, execute sales and marketing plan and network. For more information please log onto www.independentmeans.com.

Sarah Liston
First time loan recipient Sarah Liston’s New York City based vintage clothing store, Tallulah Vintage, was nominated for the 2002 Small Business Awards as one of Manhattan’s Best Small Businesses. Visit Tallulah Vintage at www.tallulahvintage.com.

Do you have news you’d like to share with us?

Send your news to: info@count-me-in.org. Remember, keep us informed and we’ll keep you informed.

Interesting Fact

Each day, 1,600 women become new business owners. (Case Study: Women’s Growth Capital Fund) (www.ewowfacts.com)

 
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